WWoW! Street Teams
That's exactly what creating a street team is... partnering with readers who like your books so much, they want to share them with other readers. A Street Team is a group of readers/bloggers that are fans of a particular author and want to spread the word about books they love. They're just doing what they already do - reading what they like and telling their friends. There's no recipe as to how many members per street team, benefits to offer or rules to follow. Each author has their own style.
A Street Team is an indie author's secret weapon. In this article at Kobo Writing Life, an in-depth description of one author's experience puts it all into perspective. Read it here.
A Street Team just makes it all more official with “target tasks” such as hosting a blog stop, liking books at on-line sites, placing reviews on goodreads, sharing cover reveals, pinning on Pinterest, posting updates on facebook or tweeting about new releases. Most authors design a street team that works best for them. Typical perks to being part of a street team include an exclusive facebook, yahoo or google+ group, swag, earliest available ARCs, blog badge, link back to blog, "personal" on-line access to the author.
There are a lot of books in the world and authors need help to spread the word. A street team is a fun way to interact with fans while asking them to do what many already do … and it has added perks (for you both).
Here's a list of links to some author's street teams for ideas on how to begin your own: